Created by Alyssa
Graphic Design
Visual design of flyers, logos, posters, presentations, guides, and copywriting.
Logo Design
When designing a logo, I follow the below process.
- Understand the brand.
- Brainstorm words that describe the brand. Discover synonyms and other words that describe the brand’s central theme.
- Create some sketches. Make the first draft of several different logo iterations.
- Collaborate with client/logo owner.
- Choose a sketch and refine.
- Develop the logo’s layout on Canva or Illustrator.
- Choose the colors. Create a color palete that speaks to the brand and overall theme.
- Choose the font(s).
- Create 3-4 mock-ups for client/logo owner for approval.
- Ensure scalability.
Presentation Design
When designing a presentation, I follow the below process.
- Choose a consistent style (fonts, colors, graphics), preferably aligned with the brand.
- Organize/outline the design.
- Go big with visuals, ensure all slides are not text-heavy or difficult to read.
- Replace words with visual representation where appropriate.
- Collaborate on draft of presentation with stakeholders and make revisions.
- Include activities/energizers to keep the audience engaged and participating.
- Test run the presentation.
- Fine tune the presentation.
Flyer Design
When designing a flyer, I follow the below process.
- Collaborate on the overall objective of the marketing campaign/flyer purpose.
- Identify the target audience.
- Choose a consistent style (fonts, colors, graphics), preferably aligned with the brand.
- Create concise content.
- Add call to action items to flyer.
- Choose attractive/relevant images.
- Decide on flyer size.
- Create draft flyer for stakeholder collaboration and approval.
- Polish final touches for print/distribution.
Guides and Infographics
Infographics and guides are a powerful tool for disseminating huge amounts of information to the masses.
I utilize similar graphic design skills and processes for creating guides and infographics as I do for flyers.
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About Me
Result-oriented and innovative Project Manager with 8+ years of experience in education, blending expertise in curriculum development, project management, and instructional design. Adept at establishing clear lines of communication with stakeholders, ensuring informed decision-making and successful project outcomes.
Created by Alyssa
Bringing your vision to life.
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Instructional Design
Project Management
Graphic Design